Brand strategy and design
The way you present yourself directly impacts your audience’s willingness to engage with you.

At Primary Create we are passionate about building purposeful and memorable brands that penetrate government, commercial and corporate markets. Our brand strategy and design approach is holistic – starting from understanding your story and audience, defining your brand essence, through developing brand messaging and your visual identity – in order to set clients up for immediate and future success. We recognise that not all brands are starting anew, that’s why we also support existing brands through complementary visual identity assets and brand refresh projects.

Brand strategy and design

Our brand strategy and design approach includes:

  • Brand audits
  • Logo development and visual identity
  • Identity workshops with internal staff and stakeholders
  • Brand guidelines
  • Defining brand proposition
  • Brand templates
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